Woolworths Wall ‘Token off’ for Our Kids

This year’s Woolworths Wall Token campaign was a great success, raising an amazing $54,772 for Our Kids.

The funds will be used to help purchase vital paediatric equipment for Lismore Base Hospital.

The token promotion ran for three weeks across 14 Northern NSW Woolworths stores. The tokens were sold for $2 each and the funds raised due to the generosity of Woolworths’ shoppers. The funds were raised though the ‘token’ promotion that ran for three weeks throughout all the participating stores. The tokens were sold for $2 and Woolworths’ stores in Queensland and in Northern NSW targeted their promotion to a local charity in their particular regions. This gave outstanding results with over 27,386 tokens sold across all stores.

Woolworths Queensland State Community Liaison Manager Michael Muller said staff welcomed the opportunity to fundraise, but that it was the everyday shoppers who gave so generously who were the real heroes.

“The success of Woolworths Children’s Hospital Fundraising year-on-year comes down to the incredible support of our customers who have shown that even a few dollars donated at the checkout can go a long way towards helping sick kids and their families,” Michael said.

Woolworths has supported Our Kids for 12 years and played a significant part in helping Our Kids to purchase items such as blood pressure monitors, breast pumps, baby weighing scales, humidicribs and providing free TV access in the children’s ward. This significant donation will purchase much needed equipment for the Special Care Nursery.

“It is great to see our community support this Woolies’ promotion as it will have direct results, helping our kids who need medical care,” said Rebekka Battista, Our Kids Fundraising Coordinator.

“Our Local Woolies has been so supportive over the years and this year has been no exception. Thank you to the staff involved and the customers who bought a token, this donation will make such a difference to Our Kids.”